How MailerChoice compares email marketing pricing

MailerChoice estimates the cost of an email marketing provider for your projected audience, sending volume, required features, and billing choice. Use the result to narrow your options, then confirm current terms and prices with the provider before subscribing.

What you enter

Start with your current subscriber count, emails sent per subscriber each month, expected monthly audience growth, estimated unsubscribe rate per email, required features, comparison period, and monthly or annual billing. The calculator models one month at a time for the chosen period.

How prices are compared

Providers use different billing measures, including subscribers, contacts, sends, or a flat rate. MailerChoice uses the relevant measure for each provider to select a pricing tier. It starts with a plan that matches your selected features and initial usage, follows a configured upgrade path when its limit is exceeded, and adds the monthly cost over the comparison period. For annual billing, the stored annual price is divided by twelve to estimate a monthly equivalent.

Results are sorted by estimated total cost. A provider may be excluded when the catalog has no matching plan, tier, price, or usable upgrade path for the scenario. An exclusion is a data or fit limitation, not a claim that the provider cannot serve your business.

Where the catalog comes from

The catalog contains provider profiles, plans, features, tiers, and prices maintained by MailerChoice. The calculator displays its latest catalog update note above the form. Prices and features can change; this note does not guarantee that every provider was reviewed on the same date. Provider specific sources and review notes are stored with individual price entries. Please report a correction if you find outdated information.

What the estimate leaves out

The model uses your assumptions, so real audience growth and sending can differ. It does not calculate taxes, currency conversion, negotiated or promotional rates, migration costs, deliverability, support quality, or every plan condition. Feature matching reflects catalog entries and may not capture differences in how providers implement a feature. Annual billing is shown as a monthly equivalent; it does not model payment timing or refunds.

Affiliate links

Some provider links may be affiliate or referral links. MailerChoice may receive a commission if you sign up through one. The calculator sorts results by estimated cost, not by commission.